Celebrating Women’s Health: A Look into PCOS, Pregnancy and Menopause
With the multifaceted roles women take on today, there’s a strong need for distinct health and wellness approaches that agree with their unique requirements. To promote empowered, healthy women, we must give attention to significant health areas, including PCOS, pregnancy, and menopause practices. Companies have the mandate to elevate their strategies with nutrient-centric and solution-driven approaches to bolster women’s health at every stage.
Addressing Polycystic Ovary Syndrome (PCOS)
Polycystic ovary syndrome (PCOS) is a common condition among women of reproductive age, bringing a torrent of health concerns such as hormonal imbalances, insulin resistance, and fertility issues. Making dietary adjustments and embracing healthier lifestyles is crucial to managing the condition. Foods rich in complex carbohydrates, fibres, healthy fats, and lean proteins can aid in alleviating insulin resistance and balancing hormones.
Surprisingly, it’s not just the food and drink industry that can help prevent PCOS. The market for vitamins, minerals, and supplements (VMS) also plays a significant role in this battle. Limited has been the availability of PCOS-friendly products due to regulatory and labeling constraints. Fortunately, innovative strides are being made, with PCOS-friendly products gradually emerging in markets like India, UK, and France.
Take for example, fintech companies like Syrona Health making a difference with their inclusive virtual assistant, Sora. This UK-based app assists women in tracking menstrual symptoms and understanding their cycles. At the same, it recommends relevant products for chronic conditions such as PCOS.
Emphasizing Prenatal Nutrition
Alongside managing PCOS, another area that requires attention in women’s health is prenatal nutrition. Expecting mothers must maintain a nutrient-rich diet to support their health as well as their baby’s right from conception. This is particularly true in China, where a hefty percentage of pregnant women and mothers prefer prenatal nutrition sourced from daily diets instead of supplements.
Neglecting proper nutrition during pregnancy could trigger health issues like neonatal complications and long-term developmental disorders in children. Therefore, brands are advised to take on the responsibility of offering nutrient-packed or fortified foods and drinks alongside educational information about their nutritional impact. They can also customize prenatal vitamin packs. An example of this is Shaklee Meology Prenatal’s scientifically-backed supplements tailored for pregnant women’s unique nutrition requirements.
Catering to the Silver Economy
By 2025, approximately one billion women will experience menopause—a change that doesn’t come packaged with hot flashes alone. Menopause bears hormonal imbalances that can disrupt various bodily systems, requiring a comprehensive health approach.
Brands could craft product offerings suitable for various stages of menopause. They could provide education and foster healthier, more inclusive dialogues on the topic. Additionally, they might address mental health impacts, given that the menopause phase brings its own set of psychological challenges. By targeting physical, emotional and nutritional aspects of menopause, companies can foster health, confidence, and overall wellness in women during this life stage.
Key Takeaways
- Polycystic ovary syndrome (PCOS) is a significant concern for women, and managing it may require changes in diet, lifestyle, and the use of appropriate products and services.
- Prenatal nutrition is paramount for the health of both the mother and baby. Brands could serve pregnant women better with nutrient-rich products and educational resources.
- With approximately one billion women approaching menopause by 2025, there’s a need for holistic health approaches, educational resources, and products that cater to the physical and emotional demands of this life stage.
Women’s health involves intricate complexities, and brands that are able to address women’s varied needs across different stages of life are playing a crucial role in empowering women and enhancing their quality of life.
Source Citation: https://www.mintel.com/food-and-drink-market-news/supporting-womens-health-pcos-pregnancy-and-menopause/
